Radici Natural Wines “was born in 2016 as an agency specialized in the selection and sale of” Natural Wines “for the city of Milan; very quickly, thanks to the insertion of key resources, at the end of 2018 it became a distribution expanding its range of action towards a “selected” clientele in the Nielsen Areas 1 and 2.

In addition to the role of Distributor and still maintaining that of the Agency, “Radici” integrates and develops internal consultancy relationships with its producers who represent the company’s real “asset” as well as a “commercial partner”.

We take care of the planning and definition of new product development and launch strategies with them, providing our support in marketing activities related to pricing strategy, product positioning and brand value policies.